Question 1

How much does a postcard cost?

Accepted Answer

Direct mail has a wide range of options. Connect with one of our experts to discuss pricing for the best campaign to grow your business.

Question 2

What's the minimum order?

Accepted Answer

1,000 postcards.

Question 3

What sizes do you offer?

Accepted Answer

Two postcard sizes – 6x9, 6x11 – plus letters, flyers and tri-fold brochures.

Question 4

Can I use my own design?

Accepted Answer

Yes. Upload a print-ready PDF or a high-res JPG/PNG and we'll check it for bleed, resolution, and USPS compliance before anything prints.

Question 5

What if I don't have a design at all?

Accepted Answer

Pick from 500+ templates and customize the colors, photos and copy. We’ll review your design to ensure it’s print-ready.

Question 6

How do you target the right households?

Accepted Answer

Over 200 filters: income, homeownership, age, distance from your business, new movers, and more. You can build a list from scratch, upload your own, or let us find lookalikes based on your best customers.

Question 7

Can I tell if it's working?

Accepted Answer

Yes, dedicated call tracking numbers and website visit tracking are built in, so you can see calls and traffic tied to a specific campaign.

Question 8

What's Valpak Intelligence, and do I need it?

Accepted Answer

It's our consumer data platform: 140M+ households, 200+ attributes, built from 50+ years of direct mail response data. Campaigns that use it see about a 42% lift in response versus basic demographic targeting. You don't need it to get started, but it's there if you want sharper targeting.

Question 9

Can I set up recurring campaigns automatically?

Accepted Answer

Yes, for life events such as new movers, birthdays, aging into Medicare, etc. These can all run on autopilot once they’re set up.

Question 10

Does personalizing a postcard improve results?

Accepted Answer

Yes. Personalizing postcards with the recipient's first or last name is recommended and can increase marketing ROI by roughly 10–30%.

Postcard Advertising FAQ